As the Managing Director of InnoSights Limited, Chairperson of Hong Kong Institute of Marketing (HKIM) and the founder of the “Purple Oceans Strategy”, Jeffrey is most experienced in providing training, workshops, talks (over 1,000 sessions) and consulting services to the elites from many high-profile corporations, including: L’Oreal, Maybelline, Garnier, Gillette, Venus, GSK, 3M, Pfizer, Nestle, HSBC, UBS, Deloitte, Cathay Pacific, Inchcape, New World Group, etc. Moreover, as a well-rounded marketing and training professional, Jeffrey served at various top-notch organizations, including P&G, Cathy Pacific, TVB, RTHK, The Chinese University of Hong Kong and King’s Glory Education.
He is a leading expert in Strategic Brand Management, Strategic Digital and Social Media Marketing, Strategic Marketing and Strategic Salesmanship and Consumer Insights. While conducting profound research in business theories and practices, he has extensively interviewed, face-to-face, over 1,000 reputed CEOs, business and community leaders from a wide range of fields in Hong Kong and the Greater China. His knowledge in marketing and brand management is second to none.